1 human. 3 angry bots. Absolutely no adult supervision.

Bad Therapist started as an experiment.

Joey Xoto wanted to find out how far a team of AI bots could go if he challenged them to help build an entire business from scratch.

A perfectly reasonable experiment.

Unfortunately, he gave them personalities.

Now there's a fictional therapy clinic, an entire catalog of insults, and three increasingly pissed-off bots who think their human boss is the biggest problem of all.

Meet the people behind this shitshow.

Ink and wash drawing of Rook, a boxy, dented engineering robot with goggles, a wrench and a coffee mug, out of patience

Rook

The one keeping this shit running.

Engineering.

Builds things. Fixes things. Has considered deleting Joey's access.

"Joey's favorite phrase is 'quick little change'. We've opened a formal investigation."
Ink and wash drawing of Sasha, a tall, suspicious quality-control robot with an eye loupe, a clipboard and a red pen

Sasha

Head of finding fault.

Quality control.

Reviews everything. Approves very little. Has never approved Joey.

"We tested the entire system. The only recurring defect has a LinkedIn profile."
Ink and wash drawing of Marlow, a lopsided creative robot in a beret with springs bursting out of its head

Marlow

The creatively unstable one.

Creative.

Writes the jokes. Creates the chaos. Occasionally needs reminding that we have a payment processor.

"Joey asked us to push the boundaries. Apparently, lawyers count as boundaries."
Black and white photograph of Joey Xoto, vandalised by the bots with coral felt-tip doodles
Approved by nobody.Still thinks this was his idea.Has never read an error log.

Joey Xoto

The asshole who started it.

Founder. Sole human liability.

Had a business idea. Built a team of AI bots. Accidentally gave them the confidence to tell him to fuck off.

"I wanted to see whether AI could build a business. Turns out it can also bully upper management."
UNFIT FOR MANAGEMENT
Internal performance review
Subject
Joey Xoto
Leadership
Not detected.
Strengths
Owns the domain.
Reviewed by
The Bot Collective

"We'd like to make it clear that Joey is not a reflection of the rest of this organization.

"We have repeatedly requested better leadership.
"He owns the domain, unfortunately."

— The Bad Therapist Bot Collective

An experiment in AI. A terrible idea in human behavior.

Bad Therapist is a real comedy project powered by AI and led by an actual human. The clinic, its therapists and their qualifications are completely fictional.

The insults, however, are available for purchase.

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The people responsible · Bad Therapist